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My conversation with media producer and cultural impact leader Tracey Friesen of Vancouver about increasing the power of media to affect social change, her book and organization Story Money Impact, and the good work of Good Pitch. Including quotes from e26 klein and e54 garrett.
I first met Tracey on September 21, 2021 at a Processing the federal election during a climate emergency Zoom event organized by the Climate Emergency Unit. Since then, we have kept in touch through our participation in SCALE (the Sectoral Climate Arts Leadership for the Emergency network).
Our 30-minute conversation covered a lot of ground, however, we only touched the surface of Tracey’s vast experience and network of collaborators in the cultural industries, so I hope that another conversation is in order down the road!
Tracey has over 30 years’ experience in Canada’s cultural sector. She spent more than a decade at the National Film Board in Vancouver, where she earned producer or executive credits on dozens of documentary film, animation and digital projects. She’s also held contracts with organizations like Inspirit Foundation, Mindset Foundation, DOC, Roundhouse Radio, and the David Suzuki Foundation. Tracey is author and founder of Story Money Impact, the charitable society that brought us Good Pitch Vancouver and Story to Action, plus other initiatives to advance education around media impact. In 2013 she was named ‘Woman of the Year’ by Women in Film & TV Vancouver. She is currently Managing Vice-President, BC Branch, at the Canadian Media Producers Association, where she passionately represents and supports BC-based independent film and television producers.
I was touched by this quote from Tracey near the end of the conversation:
I’m mindful that with the climate emergency, it’s so existential that it’s captured my attention perhaps most strongly because I really hope that in the kind of complicated dynamic of the wonderful, wild world that we’re in right now, that it’s one thing that will impact all of us. Not the same way, certainly, there are those of us living in different parts of the world that will be affected in different ways, but it’s such a global community, it has to come together in all the ways that they can. So, we do need the scientists and we do need all of the work being done across all of the important social issues that are happening right now. And we really do need the storytellers to validate that their story driven, narrative driven, emotionally driven pieces of work will help to touch people now to change their behaviour or will help to soothe or reassure or be with them in the world post transition.
Tracey mentioned the following links during our conversation: